KOJO was tasked with creating a new, dynamic and flexible way of presenting player line-ups at start of a match, while maintaining an updated branding pallete.
Sam Clarke – Val Gunadharma
Templated graphics with flexibility... energy... realtime response...
As part of the Adelaide Crows’ 2025 brand refresh, I was tasked with developing a new player profile graphic for use in stadium. The goal was to deliver a flexible and efficient solution that allowed the on-ground team to rotate through player groups by field position, initially showing 3 to 4 headshots per page, with the ability to expand into a focused individual profile on demand.
Working from an animation concept designed by KOJO’s Senior Motion Designer, Val Gunadharma, I rebuilt the sequence in Ross XPression – recreating the accordion-style transition effect while adding significant real-time control and functionality.
New scripts were developed that selected the relevant font weight based on the number of characters in the player’s name, in an effort to replicate the club’s new presentation branding.
The final deployment used only three templates and took advantage of XPression’s native table features, enabling the operator to make last-minute lineup changes with minimal effort.
The result: a clean, responsive workflow that delivered fast, flexible, finals-ready graphics – with maximum impact, minimum fuss.
