The software icons and splash screens for Champion Data’s broadcast tool suite were in need of a refresh, and had previously not had a unified brand.
I took the initiative to create a new brand for GGi. I believed that the prior focus with the software icons was leaning towards the clients who use the software and the technical background, rather than Champion Data’s incredible software platform itself.
The proposal was well received, and the feedback was extremely positive. The branding was later expanded to product and client documentation.
